Growth Product Manager
I help B2B SaaS companies grow by turning product data into acquisition, activation, and revenue wins.
I'm a Growth Product Manager with 8+ years building and scaling PLG products at high-velocity B2B SaaS companies. I specialize in the full customer lifecycle — from acquisition and activation through conversion, retention, and expansion — with a track record of turning funnel insights into product decisions that move revenue.
I combine rigorous experimentation, deep user empathy, and strong data fluency to make decisions that move the metrics that matter.
Selected Work
GitLab
GitLab's paid conversion rate was declining — a high-stakes problem for a company with a large self-serve funnel and aggressive ARR targets. The drop cut across multiple touchpoints, making the root cause unclear and creating urgency to diagnose fast without sacrificing accuracy.
Read case studyGitLab
GitLab's registration and onboarding flows were underperforming — creating drop-off early in the funnel and leaving downstream activation and purchase metrics below potential. The experience had accumulated technical debt and lacked a cohesive user journey designed around the self-serve buyer.
Read case studyGitLab
GitLab had a large free user base with limited mechanisms to convert free users to paid. The opportunity was significant, but the initiative required careful design — limits set too aggressively risked user backlash and trust damage, while limits set too conservatively would fail to move the needle on revenue.
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