About

Hi, I'm Gayle.

I'm energized by what AI-native product development makes possible in the PLG space. Not just AI features, but AI-led growth motions that can personalize the path to value in ways we couldn't five years ago. The questions that drive my work haven't changed: How do you make a complex product feel simple to a new user? How do you grow revenue without eroding the relationship that makes growth sustainable? The tools and models keep evolving — the underlying problem remains fascinating.

Career

  1. Principal Product Manager, Growth

    GitLabMar 2024 – Present

    Leads PLG conversion strategy across SaaS and Self-Managed growth funnels, owning the full conversion funnel as GitLab crossed $1B in ARR.

  2. Senior Product Manager, Growth

    GitLabJul 2021 – Mar 2024

    Owned acquisition and conversion product strategy across GitLab's self-serve growth funnel, from pre-IPO through public company.

  3. Product Manager, Growth

    JumpCloudJul 2019 – Jul 2021

    Led acquisition, activation, and conversion product strategy at a fast-growing B2B SaaS identity management company.

  4. Data & Enterprise Solutions Program Manager

    Twitter (now X)Jan 2018 – Jul 2019

    Customer-facing solutions and program management role supporting enterprise clients on data products at scale.

  5. Data Services Program Manager

    Twitter (now X)May 2015 – Jan 2018

    Built repeatable frameworks for developing and delivering data service offerings to enterprise clients.

Community

Board Member

Sep 2020 – Present

YWCA Boulder County

I serve on the board of a human services agency supporting 6,000+ women, children, and families annually in Boulder County, Colorado.

Values & approach

  • Ship fast, learn faster — iterate with real data
  • Users first, always — qualitative research informs quantitative bets
  • Clarity over cleverness — simple things done consistently win
  • Growth is a team sport — the best PMs make everyone around them better